Developing an Online Presence Through Search Engine Optimization and Website Design

Cultivating a significant online presence can assist a dental practice in retaining loyal patients and attracting new ones. To do so, dentists must have a basic understanding of how search engine optimization can increase their website's effectiveness in appearing in the search engine results, thus exposing them to more potential patients. Ensuring that the website design is user friendly and compatible across multiple devices will strengthen brand recognition and increase the likelihood of conventing online visitors to patients, which is the ultimate goal of creating a strong online presence. 

LEARNING OBJECTIVES:

• Describe how to enhance a website presence in order to attract new patients and build patient loyalty.

• Introduce effective search engine tools to maximize online visibility.

• Discuss the importance of branding and why a website should be viewable on different types of devices.
   

About the Author

Lou Shuman, DMD, CAGS
President and CEO, Cellerant Consultant Group